Have you noticed?

The easiest method of obtaining marketing ideas is thru mimicking the successful efforts of others. I don't mean "stealing creative ideas". Instead, look for trends and approaches as follows:

For example:

- Who are the best companies doing leveraged promotions? It has to be the radio stations. They have for years created events worth noticing using low cost methods. They hire inspired and passionate people to pull these things off. Everything from remote program events, to being the "media sponsor" of everything, to asking their DJ/hosts to do double duty MC work everywhere.
- Who are the best companies doing cusotmer relationship management? Who do you vote for?
- Who are the best at brand building?
- Best at innovative new products?
- Best at pricing?

Give me your thoughts....